A Dedicated Team: Our Greatest Asset

Ed Allen / President


Bio: Ed has extensive domestic and international experience in driving overall business performance. Ed was Executive Vice President of Dedicated Computing and he served on the Intel Board of Advisors for North America. As the President of Bossard he lead the merger of three companies in North America with over 300 employees. Previously, he spent over 15 years with Arrow Electronics and Acer America, where he held sales, corporate supplier marketing and management roles. Ed holds a Bachelor of Science degree in business from The Ohio State University.


Dave Olson / Managing Partner


Bio:  Dave is a results-oriented business leader. He worked for ST Microelectronics for the past 7 years where he managed the central region and key global accounts.    Prior to ST Microelectronics, Dave worked for HLC a manufacture rep located in Wisconsin-Illinois.  Dave also spent 12 years with Altera as a Major Account Manager.  Previously, He held various sales and leadership positions at Arrow Electronics. Dave holds an Electrical Engineering degree from Marquette University and an MBA from the University of Wisconsin.


Don Fasick / Managing Partner


Bio: Don has a strong background in sales, business development, and product management.  Don was Vice President of Five19 Solutions and Symon Communications where he led the business development strategy.  Don has held other senior management positions in the technology industry including working for Arrow Electronics, DataStar, and LG Electronics.  Don has an MBA from Loyola Marymount University, Los Angeles and a BS/BA from The Ohio State University.

Diane Reid / Sales & Marketing Manager


Bio:  Diane has spend most of her career in the electronics industry, most recently with Arrow Electronics.  Under her leadership Diane held a number of sales, operations and supply chain roles on both a local and corporate level.  Her most recent position was Sales & Marketing Manager in the Wisconsin branch.  Diane has a BSME from the Milwaukee School of Engineering and holds a Six Sigma-Green Belt.


Suzanne Kolb / Business Development


Bio:  Suzanne has held a number of sales and supply chain roles.  Her most recent position was Business Development at Fairchild.  Suzanne has a BA from the University of Illinois.




Alif Semiconductor™ is revolutionizing  Fusion processors & microcontrollers for high-performance embedded processing.  Single to quad-core processing, AI acceleration, high-speed connectivity, graphics, and imaging.   

Architected for power efficiency and long battery life, these devices deliver high computation and ML/AI capability, high-speed connectivity including Ethernet and SDIO, multi-layered security, computer vision, and rich graphical user interfaces.